

Broadway between 41st and 49th Streets
New York, NY
Start:
Jul 1, 2026
End:
Jul 31, 2026
Nightly, 11:57pm – 12am
View Public Programming
Broadway between 41st and 49th Streets
New York, NY
Start:
Jul 1, 2026
End:
Jul 31, 2026
Nightly, 11:57pm – 12am
View Public Programming
Indonesian art collective Tromarama’s Turn On #2 examines how technology reshapes everyday experience, alters our sense of reality, and mediates our relationship with the environment. The work unfolds as a continuous, choreographed loop in which electric fans appear to activate shifting images and familiar scenes from daily life. What initially feels like a clear chain of cause and effect slowly unravels, disrupting expectations shaped by lived experience and raising questions about memory, association, and authenticity in a hyper-connected world. By positioning the screen as a site of continuous negotiation, Turn On #2 explores the ways in which contemporary technologies collapse distinctions between the real and the digital–disrupting how identity, memory, and meaning are produced through systems we both inhabit and attempt to control.
July’s Midnight Moment is presented in partnership with The Kitchen, which is presenting Tromarama’s first institutional exhibition in the United States, titled, Upon a Machine on view April 23–June 13, 2026. Using video, installation, and algorithmic processes to investigate the boundaries between virtual and physical worlds, the exhibition traces how information, images, and sound move across digital and physical networks, reflecting on the entanglements of technology, consumer culture, and daily life; they highlight how intelligent systems shape the way we see, listen, and participate.
Indonesian art collective Tromarama’s Turn On #2 examines how technology reshapes everyday experience, alters our sense of reality, and mediates our relationship with the environment. The work unfolds as a continuous, choreographed loop in which electric fans appear to activate shifting images and familiar scenes from daily life. What initially feels like a clear chain of cause and effect slowly unravels, disrupting expectations shaped by lived experience and raising questions about memory, association, and authenticity in a hyper-connected world. By positioning the screen as a site of continuous negotiation, Turn On #2 explores the ways in which contemporary technologies collapse distinctions between the real and the digital–disrupting how identity, memory, and meaning are produced through systems we both inhabit and attempt to control.
July’s Midnight Moment is presented in partnership with The Kitchen, which is presenting Tromarama’s first institutional exhibition in the United States, titled, Upon a Machine on view April 23–June 13, 2026. Using video, installation, and algorithmic processes to investigate the boundaries between virtual and physical worlds, the exhibition traces how information, images, and sound move across digital and physical networks, reflecting on the entanglements of technology, consumer culture, and daily life; they highlight how intelligent systems shape the way we see, listen, and participate.
Founded in 1971 as an artist-driven collective, The Kitchen today reaffirms and expands upon its originating vision as a dynamic cultural institution that centers artists, prioritizes people, and puts process first. Programming in a kunsthalle model that brings together live performances, exhibition making, and public programming under one roof, The Kitchen empowers its audiences and communities to think creatively and radically about what it means to shape a multivalent and sustainable future in art. The Kitchen seeks to cultivate and hold space for wild thought, risky play, and innovative and experimental making, encouraging artists and cultural workers alike to defy boundaries and sending them into the world to remake art history and catalyze creative change.

Support for Midnight Moment is provided in part by the New York State Council on the Arts with the support of Governor Kathy Hochul and the New York State Legislature; public funds from the New York City Department of Cultural Affairs in partnership with the City Council; and the Times Square Advertising Coalition.
Midnight Moment is made possible by the Times Square Advertising Coalition, ABC SuperSign, American Eagle, Big Outdoor, Branded Cities, Clear Channel, Coca-Cola, Diversified, Express, Heritage Outdoor Media, KEVANI, Levi's, LG, Line Friends, McDonald's, Microsoft, Midtown Financial, Morgan Stanley, New Tradition, Outfront, Paramount, Prudential, RXR, Sensory Interactive, Sephora, Sherwood Equities, Show + Tell, Silvercast, Swatch, TSX, and T-Mobile.



Broadway between 41st and 49th Streets
New York, NY
Nightly, 11:57pm – 12am


Tromarama is an artist collective founded in 2006 by Febie Babyrose, Herbert Hans, and Ruddy Hatumena. Working across video, installation, and computer programming, they use wit and humor to explore how digital technology blurs the boundaries between the real and the virtual, and how people connect across physical and online spaces, often examining how digital media shapes everyday behavior, perception, and systems of attention. Their work has been presented widely at international institutions, with recent commissions including Turn On at NTU Museum, Singapore (2026) and Growing Pillars for the facade of M+, Hong Kong (2023). Selected solo exhibitions include Upon A Machine at The Kitchen, New York (2026); Ping Inside Noisy Giraffe at SONGEUN, Seoul (2025); Auto Ally at Document, Chicago (2024); Contraflow at Kiang Malingue, Hong Kong (2023); and Personalia at ROH, Jakarta (2022). They live and work between Jakarta and Bandung, Indonesia.
Learn More About
Tromarama
Tromarama is an artist collective founded in 2006 by Febie Babyrose, Herbert Hans, and Ruddy Hatumena. Working across video, installation, and computer programming, they use wit and humor to explore how digital technology blurs the boundaries between the real and the virtual, and how people connect across physical and online spaces, often examining how digital media shapes everyday behavior, perception, and systems of attention. Their work has been presented widely at international institutions, with recent commissions including Turn On at NTU Museum, Singapore (2026) and Growing Pillars for the facade of M+, Hong Kong (2023). Selected solo exhibitions include Upon A Machine at The Kitchen, New York (2026); Ping Inside Noisy Giraffe at SONGEUN, Seoul (2025); Auto Ally at Document, Chicago (2024); Contraflow at Kiang Malingue, Hong Kong (2023); and Personalia at ROH, Jakarta (2022). They live and work between Jakarta and Bandung, Indonesia.
Learn More About
Tromarama
Tromarama is an artist collective founded in 2006 by Febie Babyrose, Herbert Hans, and Ruddy Hatumena. Working across video, installation, and computer programming, they use wit and humor to explore how digital technology blurs the boundaries between the real and the virtual, and how people connect across physical and online spaces, often examining how digital media shapes everyday behavior, perception, and systems of attention. Their work has been presented widely at international institutions, with recent commissions including Turn On at NTU Museum, Singapore (2026) and Growing Pillars for the facade of M+, Hong Kong (2023). Selected solo exhibitions include Upon A Machine at The Kitchen, New York (2026); Ping Inside Noisy Giraffe at SONGEUN, Seoul (2025); Auto Ally at Document, Chicago (2024); Contraflow at Kiang Malingue, Hong Kong (2023); and Personalia at ROH, Jakarta (2022). They live and work between Jakarta and Bandung, Indonesia.
Learn More About
Tromarama