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As part of its mission to promote the economic growth of the Times Square district, the Times Square Alliance collects data on a large number of the district's key indicators, including real estate markets, retail opportunities, pedestrian flows, and demographics. This data, which is summarized in annual and monthly reports, allows us to gain a better understanding of how Times Square is progressing as an economic center of New York City.
The Alliance also collects detailed information on the district's commercial real estate, hotel, and entertainment markets. To request this data or more information on any report, please contact Caitlin Falk, Policy & Data Manager.
To access our archive of past reports and chart the long-term evolution of the district along with our recent financial statements, click the link below.
View the latest Times Square Economic Development and Operations Report for the week of 7/28/25 – 8/03/25. These reports include information on pedestrian counts, business, commercial real estate, and public space conditions.
See financial statements, auditors’ reports, and Take the pulse of Times Square with the Times Square Alliance's monthly indicator reports. These documents provide convenient snapshots of the area's economic progress and quality of life improvements.
Our monthly dashboards track four key economic trends in the Times Square district: commercial real estate, hotels, entertainment, and pedestrian counts. Monthly reports also include a map of new and soon to be open businesses in the Times Square district. of activities.
In addition to our own Annual and Monthly Reporting, the Times Square Alliance commissions stand-alone studies further understand the unique characteristics of our district, our visitors, our employees, and our residents. Below are the Alliance's recent key reports:
The Times Square Alliance has partnered with the Center for an Urban Future and ABNY to produce a deep dive into the ways tourism touches the lives of New Yorkers not just in Times Square, but in neighborhoods across the city. The study finds that the tourism industry is one of the four key drivers of New York’s economy and that there are now more direct jobs in tourism than in the city’s finance or tech sectors. The report also includes recommendations to strengthen the city’s tourism sector amidst a growing number of threats and challenges.
Times Square is a distinctive and extraordinarily effective advertising environment, producing remarkable positive associations and recall with advertising. Want to know more? Check out our survey of over 2,000 people in Times Square.
Times Square is a small space of enormous consequence. Though it comprises only 0.1% of New York City’s land area, Times Square supports nearly 10% of the city’s jobs and generates 15% of its economic output. With nearly 180,000 workers, 19,000+ hotel rooms, and 31 million SF of office space, the district is a major commercial, retail and entertainment center. Together with HR&A, Inc., the Alliance produced a report in 2016 outlining how Times Square contributes to the New York economy.
Times Square’s crowds are more than just tourists. The neighborhood contains huge employee and residential populations that come to the district daily. Together with HR&A, Inc., the Alliance produced a report in 2016 outlining the demographics and growing spending potential of these largely untapped markets.
It should be no surprise that Times Square typically has some of the heaviest foot traffic in all of New York City. However, like the rest of the City, Times Square saw record lows in foot traffic in 2020 due to the COVID-19 pandemic. The Times Square automated counting system — phased in between August 2011 and September 2012 — provides 24/7 data on the number of pedestrians who enter and pass through specific counting zones of the Times Square Bowtie. We have 27 cameras located on seven different buildings, monitoring 33 unique locations in the area.
Times Square is regularly seeing between 200,000 and 250,000 pedestrians a day. In 2024, roughly 220,000 pedestrians entered Times Square each day.
On the busiest days, Times Square has pedestrian counts as high as 330,000.
At the heart of midtown, Times Square is a critical hub in the MTA subway network and home to the one-seat commute with five stations and sixteen distinct train lines within the district boundaries. The number of individuals who commute through Times Square every day is astounding — the average daily ridership in Times Square’s subway stations in 2024 was a staggering 243,066. The Times Square-42nd Street subway station is the busiest in the entire city, with an annual ridership of 57.7 million in 2024, nearly double that of Grand Central-42nd Street, the second busiest station in the system.
Perhaps even more impressive than current figures is the rate at which Times Square ridership has skyrocketed over the last three decades. Average daily ridership increased 46% between 1996 and 2024, representing an additional 25,382,398 passengers annually — 69,540 passengers per day. Along with the rest of the city, transit ridership fell drastically during 2020 due to the COVID-19 pandemic, with average daily ridership in the district plummeting to 103,603 passengers. Today that number is 243,066 average daily passengers, a 135% increase.
The average daily ridership of the Times Square-42nd Street station in 2024 was a staggering 243,066.
The annual transit ridership in the Times Square district in 2024 was 79,621,861.
Since 1996, average daily ridership to Times Square has increased by 46%.
Browse detailed historical data on Times Square’s ridership in our 2011 report, or drag your mouse across the chart below to see how subway ridership in our five district stations has increased over the last twenty years.
Numbers courtesy of the NYC MTA.
