New Years Eve:
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Founded in 1992, the Times Square Alliance is a nonprofit business improvement district that improves and promotes Times Square — from core services like keeping Times Square clean and safe, to public programming like contemporary art commissions, free concerts and events, and important community service initiatives — distinguishing the neighborhood as an internationally celebrated cultural district. Your support enables us to fulfill our mission to improve and promote the Times Square District and expand our role as a vital public space and cultural destination.
Support from foundations, corporations and government agencies is crucial to the Times Square Alliance’s public programs, including free concerts and events, contemporary art installations, and community service initiatives. Institutional supporters of the Times Square Alliance and Times Square Arts receive public recognition for their generosity and insider access to our events and programs. For more information, please contact:
If you would like to donate by mail, please make your check payable to 'Times Square Alliance' or ‘Times Square Arts’ and send it to the below address:
For additional information on ways to support the Alliance, please contact:
Senior Manager, Development & Partnerships
The Times Square Alliance is a 501(c)3 not-for-profit organization and all donations are tax-deductible to the extent allowed by law.
Support for the Times Square Alliance's 2025 Gala will help the Alliance fulfill and expand its services and programs for the community and ensure Times Square remains one of the world’s greatest public spaces.
