Broadway between 41st and 49th Streets
New York, NY
Start:
Oct 1, 2025
End:
Oct 31, 2025
Nightly, 11:57pm – 12am
View Public Programming
Broadway between 41st and 49th Streets
New York, NY
Start:
Oct 1, 2025
End:
Oct 31, 2025
Nightly, 11:57pm – 12am
View Public Programming
Plea$ure Garden$ is an invitation to step inside Yvette Mayorga’s lush and layered candy-colored world. Using stop motion animation, the artist activates her signature iconography — faux-frosting, flowers, nail charms, clowns, smiley faces, and baroque ornamentation — into a maximalist world that revolves around joy, beauty, and an alluring materiality. Ships and cars glide across vibrant landscapes, balloons drift skyward, and lovers dance in slow motion. Rococo backdrops meet a Latinx aesthetic in a living room scene where a telenovela flickers on screen. Cloudscapes and confection-based motifs evoke fairy tale dreamscapes layered in excess and femininity.
Plea$ure Garden$ will coincide with Mayorga’s fall presentation of Magic Grasshopper, a pink-hued fantastical vessel, 30-foot-long kinetic sculpture, and tribute to the journeys undertaken in pursuit of the American Dream.
Multimedia Artist: Dan Scofield
Plea$ure Garden$ is an invitation to step inside Yvette Mayorga’s lush and layered candy-colored world. Using stop motion animation, the artist activates her signature iconography — faux-frosting, flowers, nail charms, clowns, smiley faces, and baroque ornamentation — into a maximalist world that revolves around joy, beauty, and an alluring materiality. Ships and cars glide across vibrant landscapes, balloons drift skyward, and lovers dance in slow motion. Rococo backdrops meet a Latinx aesthetic in a living room scene where a telenovela flickers on screen. Cloudscapes and confection-based motifs evoke fairy tale dreamscapes layered in excess and femininity.
Plea$ure Garden$ will coincide with Mayorga’s fall presentation of Magic Grasshopper, a pink-hued fantastical vessel, 30-foot-long kinetic sculpture, and tribute to the journeys undertaken in pursuit of the American Dream.
Multimedia Artist: Dan Scofield
Support for Midnight Moment is provided in part by the New York State Council on the Arts with the support of Governor Kathy Hochul and the New York State Legislature; public funds from the New York City Department of Cultural Affairs in partnership with the City Council; and the Times Square Advertising Coalition. Midnight Moment is made possible by the Times Square Advertising Coalition, ABC SuperSign, American Eagle, Big Outdoor, Branded Cities, Clear Channel, Coca-Cola, Diversified, Express, Heritage Outdoor Media, Levi's, LG, Line Friends, McDonald's, Microsoft, Midtown Financial, Morgan Stanley, New Tradition, Outfront, Paramount, Prudential, Sensory Interactive, Sephora, Sherwood Equities, Show + Tell, Silvercast, Swatch, TSX, and T-Mobile.
Broadway between 41st and 49th Streets
New York, NY
Nightly, 11:57pm – 12am
Yvette Mayorga is a Chicago-based Mexican-American multidisciplinary artist whose work merges Rococo-inspired aesthetics with confectionary labor, found imagery, and an adamant use of pink to explore themes of belonging, femme power, consumer culture, and the alluring contradictions of the American Dream.
Mayorga holds an MFA in Fiber and Material Studies from the School of the Art Institute of Chicago and a BFA from the University of Illinois. Her work has been exhibited nationally and internationally at the Museum of Arts and Design (New York, NY), LACMA (Los Angeles, CA), El Museo del Barrio (NY), Vincent Price Art Museum (CA), the Center for Craft (Asheville, NC), Museo Universitario del Chopo (Mexico City, MX), and more. Notable solo exhibitions include La Jaula de Oro at Museo de Arte de Zapopan, Mexico (2024–25), Dreaming of You at The Aldrich Contemporary Art Museum (2023–24), and What a Time to Be at The Momentary at Crystal Bridges Museum of American Art (2022–23).
Mayorga’s works are in the permanent collections of the Smithsonian Institution’s Renwick Gallery, Washington, D.C.; The Davis Museum at Wellesley College, Wellesley, MA; The City of Chicago permanent public art collection at O'Hare International Airport, Chicago, IL; Hood Museum of Art at Dartmouth College, Hanover, NH; 21c Museum Hotels, Louisville, KY; Cerámica Suro, Guadalajara, MX; Crystal Bridges Museum of American Art, Bentonville, AR; DePaul Art Museum, Chicago, IL; El Museo del Barrio, New York, NY; John D. and Catherine T. MacArthur Foundation, Chicago, IL; Museum of Fine Arts Boston, MA; and New Mexico State University Art Museum, NM. She has been featured in Artforum, Artnet, Art in America, Art News, Cultured Magazine, DAZED, Galerie Magazine, Harper’s Bazaar, Hyperallergic, Latina Magazine, Teen Vogue, The Guardian, The New York Times, Vogue, W Magazine, and Women’s Wear Daily. Mayorga’s new commission with Times Square Arts, Magic Grasshopper, is her largest public artwork to date.
Learn More About
Yvette Mayorga
Yvette Mayorga is a Chicago-based Mexican-American multidisciplinary artist whose work merges Rococo-inspired aesthetics with confectionary labor, found imagery, and an adamant use of pink to explore themes of belonging, femme power, consumer culture, and the alluring contradictions of the American Dream.
Mayorga holds an MFA in Fiber and Material Studies from the School of the Art Institute of Chicago and a BFA from the University of Illinois. Her work has been exhibited nationally and internationally at the Museum of Arts and Design (New York, NY), LACMA (Los Angeles, CA), El Museo del Barrio (NY), Vincent Price Art Museum (CA), the Center for Craft (Asheville, NC), Museo Universitario del Chopo (Mexico City, MX), and more. Notable solo exhibitions include La Jaula de Oro at Museo de Arte de Zapopan, Mexico (2024–25), Dreaming of You at The Aldrich Contemporary Art Museum (2023–24), and What a Time to Be at The Momentary at Crystal Bridges Museum of American Art (2022–23).
Mayorga’s works are in the permanent collections of the Smithsonian Institution’s Renwick Gallery, Washington, D.C.; The Davis Museum at Wellesley College, Wellesley, MA; The City of Chicago permanent public art collection at O'Hare International Airport, Chicago, IL; Hood Museum of Art at Dartmouth College, Hanover, NH; 21c Museum Hotels, Louisville, KY; Cerámica Suro, Guadalajara, MX; Crystal Bridges Museum of American Art, Bentonville, AR; DePaul Art Museum, Chicago, IL; El Museo del Barrio, New York, NY; John D. and Catherine T. MacArthur Foundation, Chicago, IL; Museum of Fine Arts Boston, MA; and New Mexico State University Art Museum, NM. She has been featured in Artforum, Artnet, Art in America, Art News, Cultured Magazine, DAZED, Galerie Magazine, Harper’s Bazaar, Hyperallergic, Latina Magazine, Teen Vogue, The Guardian, The New York Times, Vogue, W Magazine, and Women’s Wear Daily. Mayorga’s new commission with Times Square Arts, Magic Grasshopper, is her largest public artwork to date.
Learn More About
Yvette Mayorga
Yvette Mayorga is a Chicago-based Mexican-American multidisciplinary artist whose work merges Rococo-inspired aesthetics with confectionary labor, found imagery, and an adamant use of pink to explore themes of belonging, femme power, consumer culture, and the alluring contradictions of the American Dream.
Mayorga holds an MFA in Fiber and Material Studies from the School of the Art Institute of Chicago and a BFA from the University of Illinois. Her work has been exhibited nationally and internationally at the Museum of Arts and Design (New York, NY), LACMA (Los Angeles, CA), El Museo del Barrio (NY), Vincent Price Art Museum (CA), the Center for Craft (Asheville, NC), Museo Universitario del Chopo (Mexico City, MX), and more. Notable solo exhibitions include La Jaula de Oro at Museo de Arte de Zapopan, Mexico (2024–25), Dreaming of You at The Aldrich Contemporary Art Museum (2023–24), and What a Time to Be at The Momentary at Crystal Bridges Museum of American Art (2022–23).
Mayorga’s works are in the permanent collections of the Smithsonian Institution’s Renwick Gallery, Washington, D.C.; The Davis Museum at Wellesley College, Wellesley, MA; The City of Chicago permanent public art collection at O'Hare International Airport, Chicago, IL; Hood Museum of Art at Dartmouth College, Hanover, NH; 21c Museum Hotels, Louisville, KY; Cerámica Suro, Guadalajara, MX; Crystal Bridges Museum of American Art, Bentonville, AR; DePaul Art Museum, Chicago, IL; El Museo del Barrio, New York, NY; John D. and Catherine T. MacArthur Foundation, Chicago, IL; Museum of Fine Arts Boston, MA; and New Mexico State University Art Museum, NM. She has been featured in Artforum, Artnet, Art in America, Art News, Cultured Magazine, DAZED, Galerie Magazine, Harper’s Bazaar, Hyperallergic, Latina Magazine, Teen Vogue, The Guardian, The New York Times, Vogue, W Magazine, and Women’s Wear Daily. Mayorga’s new commission with Times Square Arts, Magic Grasshopper, is her largest public artwork to date.
Learn More About
Yvette Mayorga