Rafaël Rozendaal

Much Better Than ThisFebruary 1, 2015 - Feb 28, 2015Rafaël RozendaalTimes Square Advertising CoalitionArtist Rafaël Rozendaal’s gorgeous, color changing silhouette of two faces kissing each other, Much Better Than This, was shown on Times Square’s electronic billboards from 11:57 pm to midnight each night in February, 2015.Rozendaal’s moving image exists online at www.muchbetterthanthis.com and has been viewed by tens of millions of people around the world. The work is privately owned by art collector Almar van der Krogt, but will always remain publicly accessible on the web. A work that immediately resonates during the Valentine’s Day season, Much Better Than This used simple, powerful imagery to connect with viewers regardless of background, nationality, interests, or education.Photographs by Ka-Man Tse for @TSqArts.This program is supported as part of the Dutch Culture USA program by the Consulate General of the Netherlands in New York.