Soft-Firm

Soft-Firm is an interdisciplinary practice and flexible platform off which to expand design hunches into architectural ideas, spaces, and artifacts. Soft-firm is speculative and concrete: taking a playful and lo-fi approach to visual perception, elemental forms, and material contrast. Using design as a tool of activism, Soft-Firm engages collaborative and progressive programs to promote equity in institutions and the architectural practice as a whole. The practice has designed interactive exhibitions and installations, residential and commercial projects, and published work in design magazines and academic journals. The Love Letters project team includes Lexi Tsien, Talitha Liu, and Tanvi Marina Rao with fabrication by Pink Sparrow, and contributions from Barry Cordage and Layr.